Category:
Visual Design, UI Design
2024
Project Year
Visualizing Ontario's most trusted HVAC supplier.


Project Brief
A community cornerstone with over a decade of trusted service goes digital.
A community cornerstone with over a decade of trusted service goes digital.
For more than ten years, Shads Heating and Air has been the go‑to HVAC specialist in the Greater Toronto Area. Stationed in Newmarket, Ontario, their technicians have built a sterling reputation for rapid response times, immaculate installations, and a “treat you like family” approach that earned them glowing word‑of‑mouth from Aurora to Richmond Hill.
For more than ten years, Shads Heating and Air has been the go‑to HVAC specialist in the Greater Toronto Area. Stationed in Newmarket, Ontario, their technicians have built a sterling reputation for rapid response times, immaculate installations, and a “treat you like family” approach that earned them glowing word‑of‑mouth from Aurora to Richmond Hill.
For more than ten years, Shads Heating and Air has been the go‑to HVAC specialist in the Greater Toronto Area. Stationed in Newmarket, Ontario, their technicians have built a sterling reputation for rapid response times, immaculate installations, and a “treat you like family” approach that earned them glowing word‑of‑mouth from Aurora to Richmond Hill.
The goal then, was to keep that very same community warmth and image of reliability, but transition it online. From there, I crafted mobile‑first wireframes in Figma, prioritizing click‑to‑call buttons, an intuitive “Book Now” form, and a testimonials carousel featuring real client stories. Every design element—from the friendly icon set to the warm accent colours—reinforced Shads’ brand promise: expert HVAC care delivered with genuine community spirit.
The goal then, was to keep that very same community warmth and image of reliability, but transition it online. From there, I crafted mobile‑first wireframes in Figma, prioritizing click‑to‑call buttons, an intuitive “Book Now” form, and a testimonials carousel featuring real client stories. Every design element—from the friendly icon set to the warm accent colours—reinforced Shads’ brand promise: expert HVAC care delivered with genuine community spirit.
The goal then, was to keep that very same community warmth and image of reliability, but transition it online. From there, I crafted mobile‑first wireframes in Figma, prioritizing click‑to‑call buttons, an intuitive “Book Now” form, and a testimonials carousel featuring real client stories. Every design element—from the friendly icon set to the warm accent colours—reinforced Shads’ brand promise: expert HVAC care delivered with genuine community spirit.








