Mayora Sustainability Report

Mayora Sustainability Report

Mayora Sustainability Report

Jakarta, Indonesia

Category:

Visual Design, Editorial Design

2024

Project Year

A sustainable effort by one of Indonesia's historic brands.

Project Brief

Imagine an FMCG conglomerate so vast that it can deliver snacks to over 100 countries, operate a dozen factories, and mobilize more than 15,000 employees—all before you’ve finished your morning coffee and biscuit.

Imagine an FMCG conglomerate so vast that it can deliver snacks to over 100 countries, operate a dozen factories, and mobilize more than 15,000 employees—all before you’ve finished your morning coffee and biscuit.

Founded in 1977 and a public company since 1990 (ticker: MYOR), Mayora has grown into an industry powerhouse that pairs market ownership with genuine sustainability ethos. With 12 manufacturing sites (11 in Indonesia, 1 in the Philippines) and a portfolio spanning biscuits, instant coffee, cereal, and beyond, they’re not just feeding appetites—they’re championing responsible growth both internally and externally.

Founded in 1977 and a public company since 1990 (ticker: MYOR), Mayora has grown into an industry powerhouse that pairs market ownership with genuine sustainability ethos. With 12 manufacturing sites (11 in Indonesia, 1 in the Philippines) and a portfolio spanning biscuits, instant coffee, cereal, and beyond, they’re not just feeding appetites—they’re championing responsible growth both internally and externally.

Founded in 1977 and a public company since 1990 (ticker: MYOR), Mayora has grown into an industry powerhouse that pairs market ownership with genuine sustainability ethos. With 12 manufacturing sites (11 in Indonesia, 1 in the Philippines) and a portfolio spanning biscuits, instant coffee, cereal, and beyond, they’re not just feeding appetites—they’re championing responsible growth both internally and externally.

I was tasked with turning their Annual Sustainability Report for 2023 into something lively and memorable, while still being presentable and marketable to their stakeholders that need company accountability on a myriad number of actions. I jumped into three months of interviews, data deep‑dives, and design play. This report serves as Mayora’s breathing proof to investors, community partners, and anyone who cares about the planet, showcasing real achievements in corporate action, renewable energy adoption, and GHG emissions cuts.

I was tasked with turning their Annual Sustainability Report for 2023 into something lively and memorable, while still being presentable and marketable to their stakeholders that need company accountability on a myriad number of actions. I jumped into three months of interviews, data deep‑dives, and design play. This report serves as Mayora’s breathing proof to investors, community partners, and anyone who cares about the planet, showcasing real achievements in corporate action, renewable energy adoption, and GHG emissions cuts.

I was tasked with turning their Annual Sustainability Report for 2023 into something lively and memorable, while still being presentable and marketable to their stakeholders that need company accountability on a myriad number of actions. I jumped into three months of interviews, data deep‑dives, and design play. This report serves as Mayora’s breathing proof to investors, community partners, and anyone who cares about the planet, showcasing real achievements in corporate action, renewable energy adoption, and GHG emissions cuts.

The Design Process

Outlining the Report

I kicked things off by sitting down with Mayora’s sustainability PICs—think back‑to‑back sessions poring over Excel sheets full of water‑use stats and emissions figures. We mapped out key targets (like that 6.96 % drop in water withdrawal and the jump in renewable‑energy usage), and processed them into outlines for each chapter that serve as my working bible. The meat of it comes from deep data visualization, since Mayora's sheer scale provides with a lot of numbers to play around visually. I chose simple (but engaging and easily understood) forms of it, from bar charts and tables to display progressive numbers to maps that display their global footprint.

Building the Story

Since the company has so many interesting storylines, it would be a waste not to use it in helping the users get a view of how the company tackles corporate and environmental responsibilities. This results in the usage of many real-life documentations of their work within the report that each tell a narrative that you can deliver not only via data. So instead of merely using charts, we could tell readers "Here’s how our Cikupa factory traded in fossil electricity for solar power, saving 10,000 certificates’ worth of emissions!"

Finally, it was all about print‑readiness and polish. I laid out a two‑language format (English/Bahasa) with careful attention to margins, font sizes, and image resolution. This is combined with an entirely original design style derived from Mayora's own brand identity and values to top it all off. The end report is a document that’s as reliable as it is readable, showcasing Mayora’s real‑world impact to the world to see.

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