Vinsen's Portfolio

Not Lonely

2025 • FREELANCE •

The dating app for the busy minded.

Hong Kong has 1.21 million single adults and no shortage of dating apps competing for them. Not Lonely's answer to the oversaturation wasn't another swipe-based product; it was a platform that combines conventional matching with video livestreams, giving people a reason to actually show up rather than endlessly browse.

I led the product and app design, working with a commissioned brief to shape how the experience looks, moves, and feels from first open to first connection.

Year

2025

Scope

Product Design, App Design

PERSONALIZED FEED

View the available list of profiles directly from the get-go. Get curated profiles that are serious about finding the perfect match.

PERSONALIZED FEED

View the available list of profiles directly from the get-go. Get curated profiles that are serious about finding the perfect match.

BRANDING

Not Lonely is themed around genuine boldness, but never removing that playfulness in every screen that carries the brand.

WARM PLAYFULNESS

The brand used colors that pop and shine with a 60-30-10 rule for balance, as well as a ribbon and string-like theming to represent the relationships that the users are creating.

WARM PLAYFULNESS

The brand used colors that pop and shine with a 60-30-10 rule for balance, as well as a ribbon and string-like theming to represent the relationships that the users are creating.

STREAMLINED FLOW

The KYC flow is designed to be both streamlined with progress bars and quick options, but still allow for the most personalization possible for the sake of that user ownership feeling.

STREAMLINED FLOW

The KYC flow is designed to be both streamlined with progress bars and quick options, but still allow for the most personalization possible for the sake of that user ownership feeling.

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The Atlas

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